Pan: Cobertura da Record irrita atletas e patrocinadores


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As queixas de alguns atletas brasileiros com a transmissão do Pan-Americano de Guadalajara pela Record, já expostas neste espaço, voltaram a acontecer.

Esportistas, das mais diferentes modalidades, reclamam da falta de exposição no canal de Edir Macedo. Os patrocinadores engrossam o coro das queixas. Muitos, inclusive, pisaram no freio quanto à publicidade nos uniformes de nossos atletas.

As reclamações vão mais além quando as competições são exibidas na Record News, canal de notícias do Grupo que não chega a 1 ponto de Ibope na Grande São Paulo.

Entendem, tanto patrocinadores como atletas, que a Record deveria ter se preparado mais para as transmissões e, principalmente, produzir material jornalístico com mais abundância, em vez de optar por reprises como vem acontecendo.

João Paulo Dell SantoJoão Paulo Dell Santo
João Paulo Dell Santo consome TV e a leva a sério desde que se entende por gente. Em 2009 transformou esse prazer em ofício e o exerceu em alguns sites. No RD1, já foi colunista, editor-chefe, diretor de redação e desde 2015 voltou a chefiar a equipe. Pode ser encontrado nas redes sociais através do @jpdellsanto ou pelo email jpdellsanto@rd1.com.br.
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